Free downloadable resources.

Templates worth nicking.

The templates, checklists and prompt packs I actually use, written for people who have an hour, not a department. Fill one in today and you'll have something better than most agencies hand over.

The library

Steal (that's the point)

Weekly Marketing Scorecard

Six weekly numbers that predict sales, a monthly roll-up that builds itself, and a what’s-a-lead-worth calculator.

Weekly tool Yours for an email →

Lead Magnet Swipe File

Three live magnets dissected line by line, the formulas behind them, and a format chooser.

Swipe file Yours for an email →

Pipeline Review Template

The one-page pipeline plus the weekly 15-minute review that keeps it honest instead of hopeful.

Template + ritual Yours for an email →

AI Prompt Pack

20 context-rich prompts for real marketing jobs, built on the AI labs’ own 2026 guidance.

20 prompts Yours for an email →

Marketing Brief Template

Brief anyone (an agency, a freelancer, yourself) properly, in one page.

One-page template Yours for an email →

First in the queue

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Every template goes out with the Letters first, with a short note on how I'd actually use it.

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