Small business marketing, minus the theatre
Better B2B marketing.One useful idea every weekday.
Practical AI workflows, lead-generation advice and free tools for owners doing the marketing themselves. Straight talk about leads, not likes, from someone who spent 12 years carrying a sales quota.
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G's Marketing Letters. A short one every weekday. No spam, no pitch: nothing here is for sale. Unsubscribe whenever.
Steal these (free, no catch)
Weekly Marketing Scorecard
Six weekly numbers that predict sales, a monthly roll-up that builds itself, and a what’s-a-lead-worth calculator.
Keep score →
Lead Magnet Swipe File
Three live magnets dissected line by line, the formulas behind them, and a format chooser.
Nick it →
Pipeline Review Template
The one-page pipeline plus the weekly 15-minute review that keeps it honest instead of hopeful.
Run the review →All the free resources → · Or do the maths with the Pipeline Calculator →
Most marketing advice is Marketing Theatre.
Hype, jargon and vanity metrics that keep owners busy, broke and feeling stupid. I'd rather show you the boring maths that fills a pipeline.
What's Marketing Theatre?The guides
Five deep, honest playbooks. Everything else on the site feeds into these.
Marketing for your industry
Fresh off the wall
AI marketing agents, explained for normal businesses
What an agent actually is (and isn't), the two jobs it would do for a firm with no marketer, where it goes wrong, what it costs, and the test before you buy one.
Read it →Lead genInbound vs outbound marketing: which first?
Plain definitions, the 2011 stat everyone still quotes, speed versus compounding, and which to run first with no budget versus no time.
Read it →Lead genIs cold calling dead?
No, you're just bad at it. The real numbers with their denominators, the zombie stats, and the UK law, from 12 years on the phones.
Read it →
free forever · no pitch · unsubscribe whenever
G's Marketing Letters
The straight-talking marketing letter for time-poor B2B owners. One idea, every weekday, read in under five minutes.
Form not working? Use the original signup form.