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Gareth Wray

Who's the G?

Gareth Wray. 12 years carrying a B2B sales quota across more industries than I care to remember, now doing marketing at a digital marketing agency by day. By night, I give away everything I know here, for free.

STRAIGHT UP I work full-time at a digital marketing agency. The Marketing G is my personal project. Nothing here is for sale: no course, no calls, no "DM me". If you get value from it, subscribe to the Letters. That's the whole deal.

The route in

12 yearsB2B sales: phones, doors, pipelines, targets
2020Bought the digital marketing course. Started learning nights and weekends
2023Intensive full-stack marketing cohort: funnels, ads, content
2024First freelance clients: sites, calculators, landing pages, lead magnets
NowMarketing at a digital marketing agency by day. The Marketing G by night

The honest version: I got tired of sales. There's only so much rejection anyone can take, and I'd always had the creative itch: art, design, building things. Marketing turned out to be the one field that wanted both halves: the maths brain and the crayon brain. Took me from 2015 to 2020 to find the door in. This site is me holding it open for the next lot.

What I believe

  • Marketing's job is pipeline, not applause.
  • Cold calling isn't dead. Vanity metrics should be.
  • AI does 60–80% of the production. It doesn't do the thinking.
  • If a freelancer (or nobody) is the right call for you, I'll say so.
  • Most marketing advice is theatre. The boring maths wins.

Receipts

So you know I've actually done it. Not a pitch: nothing on this site is for sale.

one ad campaign, real numbers

223%more clicks
4.94 → 8.74%click-through rate
2.76x → 6.51xreturn on ad spend

One rebuild of the ad creative for a marketing academy, around a sharper ICP, on a lower cost per click. And beyond the ads: landing pages, a TDEE calculator wired to a live CRM, an AI-powered SEO audit tool used as a lead magnet, Shopify stores and outbound systems that run themselves. Real clients, real deployments. Not mock-ups.

what they actually said, names attached

Outstanding service from Gareth! He took care of everything, from setting up automations to creating lead magnets. Excited for what we can achieve together. Highly recommend!
Mazin Alneami · Head Coach & Founder, Aspire 1 Coaching
Extremely knowledgeable, clear and concise. Gave me a perfect structure for how to put together the marketing for my business.
Harry Kirk · Head Coach & Founder, Harry Kirk Online Coaching
Gareth took the time to understand what I was trying to achieve and created several website directions for me to explore. He brings a strong mix of creative thinking and practical advice, and I'd gladly recommend him to anyone looking for help shaping the direction of their brand.
★★★★★ Joshua McSorley · joshuamcsorley.com

and on camera, in their own words

Having someone that takes the thinking out of the process, teaches you how to manage it, and runs it behind the scenes is just absolutely priceless.
Maciej · Founder, MN Online Coach
He helped me optimise the image and design of the ad, and work towards better results by split testing. That's the campaign behind the 223% up there.
Rich · Founder, Rich & Niche Academy
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