Free downloadable resources.

Templates worth nicking.

The templates, checklists and prompt packs I actually use, written for people who have an hour, not a department. Fill one in today and you'll have something better than most agencies hand over.

The library

Steal (that's the point)

Marketing Source of Truth

The one document your AI reads before it writes a word. An interview prompt builds it for you in about half an hour.

Interview prompt + templateYours for an email →

Weekly Marketing Scorecard

Six weekly numbers that predict sales, a monthly roll-up that builds itself, and a what’s-a-lead-worth calculator.

Weekly toolYours for an email →

Lead Magnet Swipe File

Three live magnets dissected line by line, the formulas behind them, and a format chooser.

Swipe fileYours for an email →

Pipeline Review Template

The one-page pipeline plus the weekly 15-minute review that keeps it honest instead of hopeful.

Template + ritualYours for an email →

AI Prompt Pack

20 context-rich prompts for real marketing jobs, built on the AI labs’ own 2026 guidance.

20 promptsYours for an email →

Marketing Brief Template

Brief anyone (an agency, a freelancer, yourself) properly, in one page.

One-page templateYours for an email →

First in the queue

Subscribers get these before the site does

Get one practical marketing idea every weekday, with useful templates and notes on how I'd actually use them.

Get the free Letters →