Who's the G?
Gareth Wray. 12 years carrying a B2B sales quota across more industries than I care to remember, then a stint doing marketing at a digital marketing agency. Now I run my own business. Here, I give away everything I know, for free.
The route in
The honest version: I got tired of sales. There's only so much rejection anyone can take, and I'd always had the creative itch: art, design, building things. Marketing turned out to be the one field that wanted both halves: the maths brain and the crayon brain. Took me from 2015 to 2020 to find the door in. This site is me holding it open for the next lot.
What I believe
- Marketing's job is pipeline, not applause.
- Cold calling isn't dead. Vanity metrics should be.
- AI does 60–80% of the production. It doesn't do the thinking.
- If a freelancer (or nobody) is the right call for you, I'll say so.
- Most marketing advice is theatre. The boring maths wins.
Receipts
So you know I've actually done it. Not a pitch, just receipts.
one ad campaign, real numbers
One rebuild of the ad creative for a marketing academy, around a sharper ICP, on a lower cost per click. And beyond the ads: landing pages, a TDEE calculator wired to a live CRM, an AI-powered SEO audit tool used as a lead magnet, Shopify stores and outbound systems that run themselves. Real clients, real deployments. Not mock-ups.
what they actually said, names attached
Outstanding service from Gareth! He took care of everything, from setting up automations to creating lead magnets. Excited for what we can achieve together. Highly recommend!
Extremely knowledgeable, clear and concise. Gave me a perfect structure for how to put together the marketing for my business.
Gareth took the time to understand what I was trying to achieve and created several website directions for me to explore. He brings a strong mix of creative thinking and practical advice, and I'd gladly recommend him to anyone looking for help shaping the direction of their brand.
and on camera, in their own words
Having someone that takes the thinking out of the process, teaches you how to manage it, and runs it behind the scenes is just absolutely priceless.
He helped me optimise the image and design of the ad, and work towards better results by split testing. That's the campaign behind the 223% up there.
Want it done, not just explained?
Everything on this site stays free. But I run my own business now, so if you'd rather hand it over:
- The Marketing G: marketing, sales and AI work for B2B businesses. Email hello@themarketingg.com or reply to any letter.
- One Week Sites: bespoke websites live in seven days, plus SEO, GEO and AI set up in your marketing. See 1weeksites.com.
No sales sequence, no "book a call" funnel. A conversation, and an honest answer about whether I'm the right fit.