AI marketing agents, explained for normal businesses
What an agent actually is (and isn't), the two jobs it would do for a firm with no marketer, where it goes wrong, what it costs, and the test before you buy one.
Read it → 11 Sept 2026Straight-talking marketing articles.
Fresh off the wall.
Marketing written the way I'd explain it across a desk: what works, what's theatre, and what I'd actually do with your Monday morning. The first pieces are up.
In the works
First off the press
Inbound vs outbound marketing: which first?
Plain definitions, the 2011 stat everyone still quotes, speed versus compounding, and which to run first with no budget versus no time.
Read it → 4 Sept 2026Is cold calling dead?
No, you're just bad at it. The real numbers with their denominators, the zombie stats, and the UK law, from 12 years on the phones.
Read it → 4 Sept 2026How much does SEO cost in the UK?
Real 2026 prices, what each band actually buys in hours, the rip-off patterns, and when not to buy at all.
Read it → 2 Sept 2026In-house marketing vs agency: the honest maths
Cost per delivered hour, 5-9 month ramp times, the one-channel rule, and a five-minute decision test.
Read it → 2 Sept 2026Keep it practical
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